Capturing the high-energy and excitement of the Pakistan Cricket Board (PCB) "Summer Flex 24" collection. This editorial fashion shot by AHSANZ showcases the distinctive teal and lime green training kit with a dynamic, inviting pose. Photography by AHSANZ.PCB Summer Flex ’24 Campaign (Teal Kit Dynamic Pose) – Editorial Fashion by AHSANZ

A vibrant teal and lime green, short-sleeved sportswear shirt and matching shorts, featuring a large, stylized, abstract graphic. The athletic set is modeled by a smiling South Asian man with dark hair and a beard, who is pointing enthusiastically with both hands to the sides. He is wearing a white wristband. The background is a moody, dark green and black with abstract graphics, and promotional text that says "SUMMER FLEX 24" and "SHOP NOW https://www.google.com/search?q=shop.pcb.com.pk". Editorial fashion photography by AHSANZ.
This visual is a key feature in the Editorial Fashion portfolio by AHSANZ, created for the Pakistan Cricket Board (PCB). The image promotes the "Summer Flex 24" collection's teal training gear, which stands out with its bold, abstract lime green graphic. AHSANZ utilized high-contrast, atmospheric lighting and a rich, dark background to make the vibrant colors of the kit pop, giving the sportswear an editorial, fashion-forward appeal. The model’s energetic gesture emphasizes the comfortable, performance-ready nature of the apparel, perfectly aligning the campaign with a dynamic lifestyle. All photography and editorial direction by AHSANZ.
Close Zoom