AHSANZ is proud to feature our creative design work for Sony's dynamic "Be Alpha" workshops and events in Pakistan. Our team provided comprehensive design services to craft compelling visuals for this high-octane event, ensuring the collateral captured the raw speed and energy essential to the subject matter. From the dusty, adrenaline-fueled atmosphere of the rally (as seen in the key visual) to the precise details of the event schedule, our designs played a critical role in engaging the audience and supporting Sony's commitment to empowering creatives.
Creative Design & Branding for Sony Be Alpha Events
We provided the graphic design and creative layout for Sony's "Be Alpha" workshop in Pakistan, led by photographer and filmmaker Yasir Nisar. The goal was to create a dynamic banner that instantly conveyed the high-speed action and challenging environment of motorsports and rallies.
Key Design Focus:
Impact: Utilizing a dramatic action shot of a rally truck to capture immediate attention.
Information Hierarchy: Strategically placing event details (Date, Location, Speaker) within a vibrant, dusty color palette that matches the action.
Brand Integration: Seamlessly incorporating the SONY and BE ALPHA branding while maintaining visual excitement.
This design effectively promoted the masterclass on "How to Shoot Motorsports & Rallies" in Muzaffargarh, reinforcing Sony's commitment to empowering their creative community.